A time to plant, a time to uproot

Several months ago, Steve asked me about my decision to shelve KoalaPay, my mobile wallet and rewards app that leveraged Dwolla as a merchant-friendly payment solution. Years prior to KoalaPay I had been in retail with a few of my other companies, Naomi’s Kitchen (which is celebrating a decade this June) and Isaac’s Creamery (which I successfully exited last year). My best summation for why I failed is—wait for it—that KoalaPay had the wrong product/market fit. The writing on the wall was clear to me (and my personal pocketbook); it was time to move on.

A guest post by Troy Miller