A recent Fortune.com video includes Des Moines on a list of "5 cities with up-and-coming downtowns" and cites the startup community as one reasons.

"There's a growing hub of startups, venture capitalists and internet incubators," says Fortune Assistant Managing Editor Leigh Gallagher while the video shows an image of a huge open office with several large Mac monitors and then another with a man working at an open table with couches, a wingback chair and some British red telephone boxes behind him.

For the last 43 weeks I’ve consistently scanned all the press there is to scan about the Iowa startup community to put together the Welch Avenue Weekly (a super cool news digest of the top three news items each week). That means looking at the big community newspapers (and the small), the local blogs and the national tech press as well as trolling a few lists of startup founders to see who is writing about their companies. What I’ve found through that process is that there are five people who consistently write about the startup community. There are many others who will occasionally write about it — for instance when a community hosts an event like a Startup Weekend that business reporter for the local paper will often cover that event.